![photo of Smartphone, Wallet, Keys](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fyour_smartphone_is_the_catalyst_f9d72b85cc.jpeg&w=3840&q=75)
YOUR SMARTPHONE IS THE CATALYST FOR DEMATERIALIZATION
![Vaporized](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2FFuture_Ideas_104_d45439e45d.jpg&w=3840&q=75)
VAPORIZED.
![Photo of person with title Once you become aware of Vaporization you notice it everywhere](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2FFuture_Ideas_115_4f8fccc46b.jpeg&w=3840&q=75)
ONCE YOU BECOME AWARE OF DEMATERIALIZATION, YOU SEE IT EVERYWHERE.
![picture of nuke going off with title Demand Destruction](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fdemand_destruction_d7c2bb9c9a.jpeg&w=3840&q=75)
DEMAND DESTRUCTION
![dematerialization into software](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fdematerialization_into_software_c78286584d.jpeg&w=3840&q=75)
DEMATERIALIZATION INTO SOFTWARE.
![The vaporized economy is re-shaping the real world](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fvaporized_economy_reshaping_the_real_world_5bdd269553.jpeg&w=3840&q=75)
THE DEMATERIALIZED ECONOMY IS RE-SHAPING THE REAL WORLD.
![Growh of the vaporized economy visualised](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fgrowth_of_the_vaporized_economy_6b38d6e761.jpeg&w=3840&q=75)
GROWTH OF THE VAPORIZED ECONOMY
![as goods become information-rich they lose the characteristics of products and gain the dynamics of digital services](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Finformation_rich_into_digital_services_72077ccc8f.jpeg&w=3840&q=75)
Information-Rich Products Will Be Transformed Into Digital Services
![Picture of large boat in scope with header Who's Next](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fwhos_next_4c6689bf7b.jpeg&w=3840&q=75)
WHICH INDUSTRY IS THE NEXT TO BE VAPORIZED?
![The smartphone is changing us](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fthe_smartphone_is_changing_us_d0641e62ee.jpeg&w=3840&q=75)
THE SMARTPHONE IS CHANGING US.
![www whatever whenever wherever](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fwww_means_whatever_whenever_wherever_dd566c1ee7.jpeg&w=3840&q=75)
WWW MEANS WHATEVER WHENEVER WHEREVER
![picture of egg broken open](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fcontent_and_container_a1a95ac35a.jpeg&w=3840&q=75)
CONTENT AND CONTAINER
![Picture collage of selfies with title Selfie planet](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fselfie_planet_c787227d7d.jpeg&w=3840&q=75)
SELFIE PLANET
![Big brother is watching you poster, Little brother is watching on cell phone](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fbig_brother_little_brother_2c32a85221.jpeg&w=3840&q=75)
BIG BROTHER and LITTLE BROTHER
![information as atmosphere](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Finformation_as_atmosphere_85c0091ae6.jpeg&w=3840&q=75)
A NEW FREE RESOURCE FOR INFORMATION EMPIRES.
![Data is the new oil](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fdata_is_the_new_oil_9b475ed103.jpeg&w=3840&q=75)
DATA IS THE NEW OIL
![Picture with different titles: The future is something we envision, invent, design, create, build, intend](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fthe_future_is_something_we_envision_f61e6be5a1.jpeg&w=3840&q=75)
THE FUTURE IS SOMETHING WE ENVISION, INVENT, DESIGN, CREATE, BUILD.
![dematerialization - picture of car deconstructed](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fdematerialization_50a1e6e59e.jpeg&w=3840&q=75)
DEMATERIALIZATION.
![picture of face cards with title Wild Cards](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fwild_cards_40004bce3d.jpeg&w=3840&q=75)
WILD CARDS
![Picture of protesters and police clash with header Tribal consciousness](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Ftribal_consciousness_73158af5f0.jpeg&w=3840&q=75)
TRIBAL CONSCIOUSNESS
![the future is a debate struggle](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fthe_future_is_a_hypothesis_8d990d6376.jpeg&w=3840&q=75)
THE FUTURE IS A HYPOTHESIS
![blind spots](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fblind_spots_dbffcb5fc7.jpeg&w=3840&q=75)
BLIND SPOTS
![picture of camera lens with title A new lens](/_next/image/?url=https%3A%2F%2Frobtercek.com%2Fuploads%2Fa_new_lens_e7967123fa.jpg&w=3840&q=75)
A NEW LENS BRINGS THE FUTURE INTO FOCUS
What they say about Robert
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HE IS A DIPLOMAT, BRIDGE-BUILDER AND AN EVANGELIST
Rob helps us immeasurably. He is a diplomat, a bridge-builder and a great evangelist. I trust him to speak to prospective customers and ecosystem partners and to interview our new hires. I’ve never met a more dynamic speaker who can conjure up a vision of the near future that is so compelling that it converts every one to true believers. If you are considering adding a Board member or a strategic advisor to your company, I completely trust, rely on, and highly recommend Robert Tercek and his firm General Creativity.
Frank Chindamo
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HE IS A GREAT SOURCE OF INSPIRATION
I trust Rob Tercek and his firm, General Creativity, and I would recommend him to every board of directors and leadership team that can benefit from an independent external expert opinion to shape priorities in digital strategy and planning. His enthusiasm is infectious, and he is a great source of inspiration.
Jeff Sotzing
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Make Your Enterprise Better and Smarter
Engage this man (if you can) to consult to your company at length, or even to take the most cursory glance, at whatever you are endeavoring. Robert Tercek will make your enterprise better, smarter and more profitable.
Carl Bressler
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Lucid, Knowledgeable, Uncanny
Rob is one of the most lucid, knowledgeable and charismatic new media executives I have encountered. He also has an uncanny ability to instantly recognize the market potential of a new application or business which would be too impenetrable to most.
Anthony Stonefield
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Spontaneous Applause From the Floor
Robert Tercek ranks among the very best speakers I’ve ever encountered. His speeches on the topics of innovation and creativity have influenced industry leaders in many parts of the world. Mr Tercek is an electrifying public speaker. His passion for the subject matter is infectious. Several times his comments were punctuated by spontaneous applause from the floor.
John Kilcullen
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Robert Tercek Is A Top Tier Professional
JD Power had a great experience working with keynote speaker Robert Tercek. I am proud to give him my highest recommendation to any event planner. Rob is a top tier professional who put in a lot of extra effort into developing original material that was customized for our audience. At J.D. Power, we know what excellence looks like, and Rob Tercek is an excellent keynote speaker and emcee.
Thomas Bontempo
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Tercek’s urgent manifesto will help you see the future
If you’re in the information business (and we all are in the information business), Tercek’s urgent manifesto will help you see the future, so you can prepare for it.
Seth Godin
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One of the Brightest and Most Energetic Executives
Robert is one of the brightest and most energetic executives I have had the pleasure of working with in my entire career. He is very well informed, he has vision and he is always looking for ways to make his efforts and those of his team the most successful in his industry. He is very worthwhile knowing and meeting. Collaborating with him will be rewarding.
Conrad Prusak
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A Visionary and an Inspiration
Robert is truly a visionary and an inspiration. He has a gift for always being one-step ahead of the pack. Follow Robert's lead and you follow the future. I look forward to collaborating with Robert again.
Brian Selzer
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