Rob Influenced My Career

I was lucky enough to take the class that Rob Tercek taught at USC film school. He had a huge influence on my storytelling. It shaped my career.

Don Whitehead

Producer and Screenwriter


Robert Tercek is a passionate advocate for education and knowledge-sharing, particularly in the fields of fine arts and digital media. He has a long track record as an educator, beginning as a Fulbright Teaching Fellow in Germany, then as an instructor and lecturer at the University of Southern California School of Cinema-Television and other universities.

Currently, Robert serves as a special strategic advisor to the Johnny Carson Center for Emerging Media Arts at the University of Nebraska in Lincoln and to the Johnny Carson Foundation. He supports the founding director of the Center, as well as the Board of Directors of the foundation on long-term planning and strategic initiatives, and he collaborates with professors on certain creative emerging media projects. He also participates as an occasional guest lecturer.

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In 1997, Tercek taught the first interactive media course at the University of Southern California’s School of Cinema-Television. He continued to teach at USC film school for the next nine years, including in the graduate program as a lecturer in the Peter Stark producer program. Tercek has also been a guest lecturer at several universities and colleges around the world, including Adelaide University, the University of Dundee, University of California at Los Angeles, California State University.

He has also developed curriculum and served as event chairman for many industry-specific conferences and events.

From 2016 to 2019 he was the founding Creative Director for Hybrid World Adelaide, a weeklong art and technology festival and conference in Adelaide, South Australia.

From 2012 to 2015 Tercek was the founding chairman of the MIP Cube conference for Reed MIDEM as part of the MIP TV market in Cannes, France.

From 2015 to 2018 he organized and chaired numerous events for the GS1 US industry standards body on the topic of digitizing the global supply chain.

From 2001 to 2008 he was the founding Chairman of the Game Developer Conference’s Mobile Game Symposium, which was first and largest gathering of mobile game developers in the world.

Tercek provided similar services for many other industry-specific conferences in the fields of online gaming, lotteries and casinos, mobile telecommunications, mobile apps, Internet of Things, and many more.

He has also participated as a mentor in accelerator programs around the world, from Melbourne to Tokyo to Helsinki at X:Media Lab in various international cities, and at Founder’s Institute and Startup Grind in Los Angeles.

In 1985, Tercek was awarded a Fulbright Teaching Fellowship. As a Fulbright Scholar, he taught English language and literature at the Christian-Albrechts-Universität zu Kiel, and also at the integrierte Gesamtschule (IGS) in Friedrichsort near Kiel. He graduated from Williams College in 1985.

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What they say about Robert


He Inspired Me

Robert is the reason I am in new media. After hearing him speak at a digital event many years ago, he inspired me to want to contribute to the industry. 8 years later I am still launching services in the new media sector. Thank you Robert.

Karl Woods

Head of Governance and Relationship Management

Hutchison 3G



I trust Rob Tercek and his firm, General Creativity, and I would recommend him to every board of directors and leadership team that can benefit from an independent external expert opinion to shape priorities in digital strategy and planning. His enthusiasm is infectious, and he is a great source of inspiration.

Jeff Sotzing


Carson Entertainment Group


We Got Excellent ROI From Our Work With Rob

I strongly recommend Robert Tercek of General Creativity to any organization that is preparing for big changes. He can engage with your leadership team to address major changes and challenges. He offers incisive strategic thinking and a unique ability to express complex ideas in plain language. I believe that Rob can help any company deeply examine the scope, scale and pace of digital transformation.

John Riccitiello


Unity Software


Spontaneous Applause From the Floor

Robert Tercek ranks among the very best speakers I’ve ever encountered. His speeches on the topics of innovation and creativity have influenced industry leaders in many parts of the world. Mr Tercek is an electrifying public speaker. His passion for the subject matter is infectious. Several times his comments were punctuated by spontaneous applause from the floor.

John Kilcullen

President and Group Publisher

Billboard, The Hollywood Reporter


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