LEADING WITH DISTINCTION AT AT&T

Rob Tercek was invited to give the opening keynote speech at AT&T's 5000-attendee event Leading With Distinction. Most people think that 5G is about faster bandwidth and low latency, but that's not the whole story. In Tercek's view, the potential of 5G to to transform the industries that are optimized for the network.

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KEYNOTE SPEECHES

The Future of Digital Media Services

Robert Tercek talks about the evolution of communication, the rollout of 5G and the state of digital transformation at the AT&T Business Summit.

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Webinar: NFT Use Cases

Robert's 90-minute webinar about novel use cases for non-fungible tokens (NFT). On behalf of GS1 US, the organization that governs data standards for the global supply chain.

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Will We Be Citizens or Subjects of the Metaverse?

Hundreds of companies have announced plans to invest, collectively, billions of dollars to construct virtual worlds known as the Metaverse. What role will be assigned to the people who populate these privately-owned worlds?

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what's next after next

What's Next After What's Next

Rob Tercek surveys the trends that spurred unprecedented growth during the past decade and provides four scenarios for the next ten years. He concludes by highlighting the drive towards decentralization that challenges the domination of the planetary-scale tech giants.

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decolonize the metaverse

Decolonize the Metaverse!

Tercek's closing keynote was called "amazing" by the host of the USC Entertainment Technology Center summit. In the race to the Metaverse, Tercek explains, the Internet giants seem to be hellbent on repeating the worst of the colonial era, exposing striking parallels between colonial conquest and modern information empires of the mind.

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What they say about Robert

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HE IS A GREAT SOURCE OF INSPIRATION

I trust Rob Tercek and his firm, General Creativity, and I would recommend him to every board of directors and leadership team that can benefit from an independent external expert opinion to shape priorities in digital strategy and planning. His enthusiasm is infectious, and he is a great source of inspiration.

Jeff Sotzing

CEO

Carson Entertainment Group

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We Got Excellent ROI From Our Work With Rob

I strongly recommend Robert Tercek of General Creativity to any organization that is preparing for big changes. He can engage with your leadership team to address major changes and challenges. He offers incisive strategic thinking and a unique ability to express complex ideas in plain language. I believe that Rob can help any company deeply examine the scope, scale and pace of digital transformation.

John Riccitiello

CEO

Unity Software

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Spontaneous Applause From the Floor

Robert Tercek ranks among the very best speakers I’ve ever encountered. His speeches on the topics of innovation and creativity have influenced industry leaders in many parts of the world. Mr Tercek is an electrifying public speaker. His passion for the subject matter is infectious. Several times his comments were punctuated by spontaneous applause from the floor.

John Kilcullen

President and Group Publisher

Billboard, The Hollywood Reporter

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