Robert Tercek is an award-winning author, entrepreneur, and educator focused on the process of dematerialization and innovation.
In his professional capacity, Mr. Tercek is a seasoned business executive with deep expertise in digital media and internet services. He is a prolific creator of interactive programs and products. He has designed and launched successful consumer experiences on every digital platform, including digital television, game consoles, broadband Internet, and mobile networks.
In 2021, Mr. Tercek was recognized as the Humanitarian of the Year by the Media Excellence Awards for his leadership in designing and launching COVID SMART™, an interactive training program designed to keep workers safe on the job during the pandemic.
Tercek’s book “VAPORIZED: Solid Strategies for Success in a Dematerialized World” was selected as the 2016 International Book of the Year at the Frankfurt Book Fair by the editors of GetAbstract from a field of 10,000 business books.
The publication of VAPORIZED established Tercek as an authority on the process of dematerialization into software. Today this process is driving accelerating change in every industry. In the media industry, where dematerialization began, Tercek has long been recognized as a thought leader. In 2009, he was named one of the “25 Executives to Watch” by Digital Media Wire. Variety has named him one of the “Digital Dozen” most influential players in new media. The Industry Standard dubbed him the “TV Anarchist”.
His 30-year career is marked by achievements in “vaporizing” mass media:
- The launch of the first multichannel satellite television service in Asia ( at MTV: Asia and STAR TV in 1991);
- The first multiplayer Java games on the World Wide Web (at Sony in 1997);
- The first interactive game shows on US Television (at Sony in 1999);
- The world’s first streaming video service on mobile phones (PacketVideo and NTT DoCoMo’s V-Live, 2001);
- The largest audience for live interactive education on the web (Oprah Winfrey’s 2009 “Live Your Best Life” webcasts);
- The most popular free book download in history (Suze Orman on Oprah.com, in 2009).
Tercek led the process of digital change in executive leadership roles at major media companies. Until 2010 he was President of Digital Media at OWN: The Oprah Winfrey Network. Previously he served as the first Senior Vice President of Digital Media at Sony Pictures Entertainment, and earlier, he was a Creative Director at MTV: Music Television. He also understands the dynamics of startup companies, having co-founded five new ventures, including 7th Level, Inc, a pioneering game publisher that went public in 1993.
Today Mr Tercek is the founder and CEO of General Creativity, a strategic advisory firm that provides insight and advice to corporations as they contend with digital transformation and the process of dematerialization into software. His client roster includes: IBM, Google, JD Power, Microsoft, Reed Exhibitions, NBC Universal, AT&T, WarnerMedia, PBS, HPE, Nokia, Motorola, AMD, MSN, Sony Computer Entertainment, Taito, Bandai Networks, Siegel and Gale, Deloitte, EY, PwC, CMP Media Group, VNU Media Group and GS1 US. He has also served as an advisor to several successful startups, including BrightCove, M.Metrics (acquired by Comscore), MediaCode/Muse.net (acquired by Yahoo) and NevenVision (acquired by Google).
He has developed digital media strategy and the creation of online programs for many of the world’s leading motivational speakers and personal growth experts, including Oprah Winfrey, Suze Orman, Dr Mehmet Oz, Elizabeth Lesser, Jean Chatsky, David Bach, Marcus Buckingham, Deepak Chopra, Debbie Ford, Anthony Robbins and Martha Beck.
His entertainment credits include some of the most successful interactive titles on digital platforms, including Oprah Winfrey’s Live Your Best Life streaming webcasts, the web games Jeopardy Online and Wheel of Fortune Online, the bestselling Monty Python CD ROM series, and numerous award-winning mobile content based on media brands from CBS Sports, World Poker Tour, Marvel Entertainment, 20thCentury Fox, Warner Bros, Paramount Pictures, Hasbro, Activision and many more.
To design interactive products, Mr Tercek draws upon his broad experience as a television director, game designer, artist, and educator.
An enthusiastic advocate of the dematerialized future and society defined by software, Mr Tercek is in great demand as a keynote speaker who shares his ideas with audiences in every part of the world. He has been a featured speaker at NAB, CES,GDC, MIPTV, MIPCOM MILIA, MAPIC, E3 Expo, Sundance Film Festival, South By Southwest, X Media Lab, 5D New Television, Tokyo Game Fair, the Austin Game Conference, 3GSM, KidScreen Summit, MIT’s Future of Entertainment Summit, CTIA, The Future of Television Summit, The Mobile Games Seminar, The New York Games and Mobile Conference, and many private corporate events.
Tercek is passionate about convening and hosting live events to facilitate the exchange of ideas and information within industries which are in the process of dematerialization into software, including several annual events for innovative industries:
- In 2001 he founded the Game Developer Conference’s Mobile Symposium, where he served as Chairman for eight years.
- From 2010 to 2013, he created and hosted MIPCube, a special event focused on digital media at the MIP International Television Markets in Cannes, France.
- From 2016 to 2018, he was the founding creative director, host and moderator of the Hybrid World Conference, an innovation festival held annually in Adelaide, Australia.
- From 2016 to 2019, Tercek served as the host and moderator for a series of seminars, conferences and private meetings in 15 cities in the US on behalf of the global standards body GS1 devoted to the topic of dematerialization and software automation in the global supply chain.
Mr Tercek is also actively involved in the future of higher education by contributing to curriculum and new programs that specialize in the dematerialized future. He currently serves as the Special Advisor to the Johnny Carson Foundation and to the Carson Center for Emerging Digital Arts at the University of Nebraska – Lincoln. Previously, from 1997 to 2009, he served as an adjunct professor and lecturer at the University of Southern California’s School of Cinema-Television, where he introduced the curriculum for interactive media, and he also was a member of the faculty of the Peter Stark Producers program in the USC graduate school of film. He has been a guest lecturer at universities and colleges in the US, Asia, Australia and Europe.
For nine years, Tercek served as Chairman of the Creative Visions Foundation in Malibu, California, which fosters a global network of creative activists who use media to effect positive change.
In 2008, he was named a Fellow of the Royal Society for the Arts in recognition of his achievements in social media for the benefit of society.
Tercek earned a bachelor of arts degree at Williams College in 1985. That year he was also awarded a Fulbright Fellowship to teach and study in West Germany.
He has lived and worked throughout Europe, Asia and the Americas. He currently lives in Los Angeles.