We Got Excellent ROI From Our Work With Rob

I strongly recommend Robert Tercek of General Creativity to any organization that is preparing for big changes. He can engage with your leadership team to address major changes and challenges. He offers incisive strategic thinking and a unique ability to express complex ideas in plain language. I believe that Rob can help any company deeply examine the scope, scale and pace of digital transformation. He will help you guide your entire team to converge on a shared strategic vision. These projects were a big success for Unity. We got excellent ROI from our work with Rob. And--the process was fun and inspiring.

John Riccitiello

Unity Software



Robert is the founder and CEO of General Creativity, a strategic advisory firm that is focused on long range planning and new product launches. He also serves as a strategic advisor to a small number of early-stage startup ventures.

General Creativity consulting services include:

  • Business strategy
  • Future forecasting and scenario planning
  • Digital strategy for Web 3 and NFT digital assets
  • Metaverse conceptualization
  • Brand activation and management in emerging media
  • Patent strategy and intellectual property management

All consulting and advisory engagements are strictly confidential. Please visit the General Creativity web site to learn more about consulting and advisory services.

Tercek’s clientele include the following organizations.

Technology and telecom:

AT&T, AMD, IBM, Hewlett-Packard Enterprise, Huawei, Nokia, Google Marketing, Microsoft, Sony Computer Entertainment, Unity Technologies, and Docker Technology.

Media and entertainment:

Viacom, WarnerMedia (TimeWarner), Sony, CNN, Turner Broadcasting, NBC Channels, NBC Universal International, ACCeS France, MediaSet Italy, EutelSat, Viacom18 India, Gazprom Media Russia, InterPublic Group, Lollapallooza Festival, Reed-MIDEM, Reed Exhibitions.


PwC, EY, Deloitte, Cap Gemini, Pariveda Solutions, IDEO Japan.

Government agencies, standards bodies, and trade associations:

GS1 US, the Canadian Radio-Television and Telecommunications Commission, the Canadian Media Producers Association, the Charleston Regional Development Alliance, the City of Adelaide, Events South Australia, European Lotteries, North American State and Provincial Lotteries.

What they say about Robert



The label 'creative' has become so commonplace that it's lost its impact, but Robert is the real deal: his spark electrified every project at MTV. There were awards & accolades, but for me, the greatest accomplishment is how his work redefined the way TV was presented in Asia and opened the eyes of an Asian generation of 3 billion when satellite TV first beamed across Asia in 1991.

Kenn Delbridge

Company Director

Supervising Editor Splice Studios


A Visionary and an Inspiration

Robert is truly a visionary and an inspiration. He has a gift for always being one-step ahead of the pack. Follow Robert's lead and you follow the future. I look forward to collaborating with Robert again.

Brian Selzer

President & Co-Founder

Ogmento, Inc.


Passion + Clarity

Rob Tercek prepared special talks for several Billboard digital entertainment events, including the Digital Entertainment Expo, and Mobile Entertainment Live. He consistently brings both passion and clarity of ideas to each appearance, which have included both solo presentations, moderating duties and panel appearances. In each case, Robert has always been very forward looking in his comments, supporting his predictions with multiple sources and analysis based on available research. His presentations are always fun, personable and easy-to-follow whether he’s just talking or supported by multimedia assets. As an aside, Tercek served as a valuable source of advice for building our conference topics... often recommending topics and speakers outside his area of individual participation.

Antony Bruno

Exec. Director, Content & Programming, Digital/Mobile

Billboard Magazine



Rob helps us immeasurably as a member of the Board of Directors. He is a diplomat, a bridge-builder and a great evangelist. I trust him to speak to prospective customers and ecosystem partners and to interview our new hires. I’ve never met a more dynamic speaker who can conjure up a vision of the near future that is so compelling that it converts every one to true believers. If you are considering adding a Board member or a strategic advisor to your company, I completely trust, rely on, and highly recommend Robert Tercek and his firm General Creativity.

Frank Chindamo

Founder and CEO

Virtual Film School



Robert Tercek is one of the most popular speakers we've ever had at X Media Lab events. His keynote speeches are utterly unique, and they connect with our audience on emotional, visual and intellectual levels. He delivers a compelling message about creativity and life purpose that never fails to inspire the attendees. Plus, he makes an extra effort to support our conference by meeting with attendees and sponsoring organizations in private seminars and one-on-one mentoring sessions, and also by promoting our events to local press in media briefings.

Brendan Harkin


X:Media Lab


He conveys magic and power through his words

From the moment Robert got on stage the audience was fascinated and so was I. He conveys such magic and power through his words. His content, full of surprising references, was compelling, and the structure and exciting story of his lecture were remarkable. But most of all, what came across to the audience was his profound wisdom about life with all its failures and successes and the attendant lessons. Robert is a top level speaker who affects you so deeply that you will never forget his words.

Claudia Jericho


C'n'B Creative Business Festival & Convention


One of the Brightest and Most Energetic Executives

Robert is one of the brightest and most energetic executives I have had the pleasure of working with in my entire career. He is very well informed, he has vision and he is always looking for ways to make his efforts and those of his team the most successful in his industry. He is very worthwhile knowing and meeting. Collaborating with him will be rewarding.

Conrad Prusak


Phoenix Vistage International


Tercek raises fresh questions, insights and possibilities

Every business leader, thinker, doer or spectator should be deeply concerned by the fresh questions, insights and possibilities raised in Rob Tercek's book, Vaporized.

Paul Zilk




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