dematerialization into software


Every time you use your smartphone, you are "vaporizing" something that in the past was sold as a physical item, typically a product packaged in a shrinkwrapped box and placed on a shelf in a retail store. Now it’s all software, delivered instantly over the air to your mobile device. It's all been replaced by software: the store, the shelf, the box, and the product inside. The physical retail shops are vacant and the physical goods are obsolete. This shift to dematerialized services represents the biggest economic transformation and the freshest opportunity in the 21st century. What is your organization's strategy to contend with dematerialization into software? If you are ready to develop a proactive strategy, contact Robert Tercek. He's provided long term strategic thinking to firms like AT&T, PwC, Google, Microsoft, Warner Media, NBC Universal, Sony, AMD, Huawei, Hewlett-Packard, Lenovo, Aetna, EY, Deloitte and many others. And he can help you.

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