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Writing
Written Work
The newest writing appears on Substack first. The book and the rest of the record follow.
01 / Latest
The Owner's Guide to the Future
Robert's newsletter on what happens next, on Substack.
The book
Vaporized
Solid Strategies for Success in a Dematerialized World
International Book of the Year, Frankfurt Book Fair 2016, selected by the editors of GetAbstract from a field of 10,000 business titles.
03 / Thesis
What the book argues
Robert Tercek’s book _Vaporized_ is the definitive analysis of the most powerful force that is shaping the 21st century economy: dematerialization. Entire categories of physical products, and the companies that make and sell them, have been replaced by software.
In 2016, Vaporized was celebrated as the International Book of the Year at the Frankfurt Book Fair by the editors of GetAbstract. Tercek’s book was selected as the winner from a field of 10,000 competing business titles.
To introduce the concept of dematerialization, Tercek builds on his personal experience working at the forefront of the digital transformation of the print, music, television and other media industries. Big Media took the first blows dealt by the rise of digital technology. One by one, once-tangible goods such as music CDs and video DVDs were “vaporized”, or replaced by digital data. Soon many other industries followed. Tercek’s book is a chronicle of this transformation.
04 / Endorsements
What they said about it
9 endorsements on the record.
If you’re in the information business (and we all are in the information business), Tercek’s urgent manifesto will help you see the future, so you can prepare for it.
Robert Tercek is a technological provocateur. His book provides deep thinking about our digital world and its monumental possibilities in ways that you probably haven't ever considered.
Rob Tercek is one of the people who gets the transition happening in every corner of the economy. His insights matter to every industry and every business. Read his book. Listen to what he says.
Vaporized is the must-have strategy guide for every executive in media, manufacturing, retail and marketing.
Rob Tercek's book Vaporized provides a thoughtful look at the invisible forces transforming society today and in the near future.
Rob Tercek's book Vaporized provides essential survival skills for the biggest business transformation our lifetime: the transformation of physical goods into digital services.
Every business leader, thinker, doer or spectator should be deeply concerned by the fresh questions, insights and possibilities raised in Rob Tercek's book, Vaporized.
Robert Tercek is one of the keenest observers of the zeitgeists in media, culture and technology. His book Vaporized is where it all comes together. For anyone trying to understand the digital transformation of business, commerce and society, Rob's book is simply indispensable.
Ignore Rob Tercek's book at your peril. Vaporized is incredible. I found it right on every point.
05 / Index
Everything else he has written
Written by Robert
- 01Complexity in Identity, Part Two: the Unofficial Experiential Version of You. medium.com/id-in-the-iot
- 02Let’s journal the rollout of IoT medium.com/id-in-the-iot
- 03Is Product Identity the Most Ambitious Public Art Project in History? medium.com/id-in-the-iot
- 04Complexity in Identity, Part One: The Bifurcated Personal Identity medium.com/id-in-the-iot
- 05How to construct a brand identity in minutes medium.com/id-in-the-iot
- 06Product Identity is a tale told twice, in pictures. medium.com/id-in-the-iot
- 07Reinventing the Barcode: the picture that drives planetary-scale commerce. medium.com/id-in-the-iot
- 08The Decline of Mass Advertising and the Rise of Fake Influencer Culture medium.com/id-in-the-iot
- 09Kevin Kelly’s Mirrorworld is missing one key piece: identity medium.com/id-in-the-iot
- 10The Rumored “Death of TV” Is Really About Transforming Brand Identity and Advertising medium.com/id-in-the-iot
- 11Artificial Intelligence is completely reinventing media and marketing. The results are much weirder than expected. medium.com/id-in-the-iot
- 12Changing the Brewing Industry with Big Data Startup Nation
- 13The Battle for the Connected Car Takes Us Down a Brave New Road The Globe and Mail
- 14Welcome to the Software-Defined Society Canadian Business Journal
