Technology Strategist
General Creativity
Robert is the founder and CEO of General Creativity, a strategic advisory firm that is focused on long range planning and new product launches. He also serves as a strategic advisor to a small number of early-stage startup ventures.
01 / Specification
What the practice does
General Creativity consulting services include:
- 01Business strategy
- 02Future forecasting and scenario planning
- 03AI strategy and GenAI readiness
- 04Executive scenario-planning workshops
- 05Brand activation and management in emerging media
- 06Patent strategy and intellectual property management
02 / Transmission
The anchor client
I strongly recommend Robert Tercek of General Creativity to any organization that is preparing for big changes. He can engage with your leadership team to address major changes and challenges. He offers incisive strategic thinking and a unique ability to express complex ideas in plain language. I believe that Rob can help any company deeply examine the scope, scale and pace of digital transformation. He will help you guide your entire team to converge on a shared strategic vision. These projects were a big success for Unity. We got excellent ROI from our work with Rob. And--the process was fun and inspiring.
03 / Manifest
Who he has worked with
Tercek's clientele include the following organizations.
01 / Technology and telecom
- AT&T
- AMD
- IBM
- Hewlett-Packard Enterprise
- Huawei
- Nokia
- Google Marketing
- Microsoft
- Sony Computer Entertainment
- Unity Technologies
- Docker Technology
02 / Media and entertainment
- Viacom
- WarnerMedia (TimeWarner)
- Sony
- CNN
- Turner Broadcasting
- NBC Channels
- NBC Universal International
- ACCeS France
- MediaSet Italy
- EutelSat
- Viacom18 India
- Gazprom Media Russia
- InterPublic Group
- Lollapallooza Festival
- Reed-MIDEM
- Reed Exhibitions
03 / Consultancies
- PwC
- EY
- Deloitte
- Cap Gemini
- Pariveda Solutions
- IDEO Japan
04 / Government agencies, standards bodies, and trade associations
- GS1 US
- the Canadian Radio-Television and Telecommunications Commission
- the Canadian Media Producers Association
- the Charleston Regional Development Alliance
- the City of Adelaide
- Events South Australia
- European Lotteries
- North American State and Provincial Lotteries
41 organizations on record.
04 / Transmissions
More from the record
I trust Rob Tercek and his firm, General Creativity, and I would recommend him to every board of directors and leadership team that can benefit from an independent external expert opinion to shape priorities in digital strategy and planning. His enthusiasm is infectious, and he is a great source of inspiration.
Engage this man (if you can) to consult to your company at length, or even to take the most cursory glance, at whatever you are endeavoring. Robert Tercek will make your enterprise better, smarter and more profitable.
Rob helps us immeasurably. He is a diplomat, a bridge-builder and a great evangelist. I trust him to speak to prospective customers and ecosystem partners and to interview our new hires. I’ve never met a more dynamic speaker who can conjure up a vision of the near future that is so compelling that it converts every one to true believers. If you are considering adding a Board member or a strategic advisor to your company, I completely trust, rely on, and highly recommend Robert Tercek and his firm General Creativity.
Rob is one of the most lucid, knowledgeable and charismatic new media executives I have encountered. He also has an uncanny ability to instantly recognize the market potential of a new application or business which would be too impenetrable to most.
Rob was a great and close partner for us. He brought phenomenal technical expertise and vision, and he also brought an excitement and fun to doing business together. To his personal credit the business was always done as a highly professional, open, fair and mutually beneficial partnership. Highly recommended!
05 / Engage
Start the engagement
All consulting and advisory engagements are strictly confidential. Please visit the General Creativity web site to learn more about consulting and advisory services.