Vaporized
Tercek’s urgent manifesto will help you see the future
“If you’re in the information business (and we all are in the information business), Tercek’s urgent manifesto Vaporized will help you see the future, so you can prepare for it.”
Seth Godin
author
Unleashing the Ideavirus
VAPORIZED
Robert Tercek’s book Vaporized is the definitive analysis of the most powerful force that is shaping the 21st century economy: dematerialization.
In 2016, Vaporized was celebrated as the International Book of the Year at the Frankfurt Book Fair by the editors of GetAbstract. It was selected as the winner from a field of 10,000 competing business titles.
To introduce the concept of dematerialization, author Robert Tercek builds on his personal experience working at the forefront of the digital transformation of the print, music, television and other media industries. Big Media took the first blows dealt by the rise of digital technology. One by one, once-tangible goods such as music CDs and video DVDs were Vaporized, replaced by digital data.
Success in a Dematerialized World
As physical media products were transformed into digital services, they vanished from the store shelves. With them went entire industries, including those that manufactured recording and playback equipment. Soon vaporization struck the consumer electronics industry. Cameras, personal stereos, game consoles and even televisions were collapsed into the tiny handheld devices that we still quaintly refer to as “phones”. After that, the process of replacing physical goods with intangible software swept through the entire global economy, wreaking havoc on established firms and creating brilliant opportunities for insurgent startups.
Today every aspect of our economy and society is set to be reconfigured by technological forces that only a handful of increasingly powerful companies have mastered. In Vaporized, digital pioneer Tercek exposes the strategies employed by the masters of dematerialization to drive of the largest cultural and economic shift since the industrial revolution. He vividly explains the implications of this process for retail, finance, employment, education, and even our human identities.
Dynamic and engaging, Tercek does for digital business theory what Malcolm Gladwell has done for sociology, articulating a complex, arcane subject in approachable and relevant terms. In contrast to the digital-era doomsayers and hand-wringing pundits, Tercek offers an insightful, optimistic analysis of the future and a practical blueprint for success that no business leader, from the Fortune 500 CEO to the small startup owner, can afford to ignore.
What they say about Robert
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Tercek raises fresh questions, insights and possibilities
Every business leader, thinker, doer or spectator should be deeply concerned by the fresh questions, insights and possibilities raised in Robert Tercek's book, Vaporized.
Paul Zilk
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VAPORIZED REVEALS WHAT’S RIGHT AROUND THE CORNER
Vaporized reveals what’s right around the corner. This remarkable peek into the future is much more than a fascinating read. Follow Tercek’s lead to be ahead of the change and the competition.
Marshall Goldsmith
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HE UNDERSTANDS THE TRANSITION HAPPENING IN THE ECONOMY
Rob Tercek is one of the people who gets the transition happening in every corner of the economy. His insights matter to every industry and every business. Read the book. Listen to what he says.
Ramez Naam
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VAPORIZED IS A MAGNIFICENT GUIDE TO THE FUTURE
Vaporized is a magnificent guide to the way software defines modern commerce: self-organizing, real-time, mobile markets that are devouring the material world.
Mark Jeffrey
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Tercek’s urgent manifesto will help you see the future
If you’re in the information business (and we all are in the information business), Tercek’s urgent manifesto will help you see the future, so you can prepare for it.
Seth Godin
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