COLLABORATIVE CREATIVITY

Robert Tercek’s views on innovation in the digital domain

Random photo by Robert Tercek

About Robert Tercek

Professional Background and Experience

Robert Tercek is a pioneer and an expert in creating branded entertainment for distribution in digital networks. He is the first executive to produce multimedia programming on every digital platform, including satellite and cable TV, CD-ROM and personal computers, game consoles, narrowband and broadband Internet, interactive television and wireless networks.

His credits include some of the most successful interactive entertainment programs, such as Jeopardy! Online, Wheel of Fortune Online, Trivial Pursuit Online and the Monty Python computer game series, as well as dozens of mobile games based on major media brands.

Tercek draws upon his diverse experience as an entrepreneur, programming executive, television director, and game designer. He was a founding partner of three digital content companies, a creative executive at a TV network and a major motion picture studio, and a member of executive management at two fast-growth digital publishing companies. He has lived and worked in the US, Europe, Latin America, Japan and greater Asia.

Career highlights include:

  • President of Applications & Services, PacketVideo. Launched the world’s first multimedia programming on mobile devices for NTT DoCoMo’s 3G network, and established strategic alliances with 320 media companies, including Disney Wireless, Warner Bros, Sony Pictures Digital Entertainment and Universal Pictures.
  • Senior Vice-President of Digital Media, Sony Pictures. Established the studio’s programming units for broadband, wireless and interactive television and was instrumental in launching of Sony’s online game service, Station@Sony.com, including the design of the first multiplayer games on the Web and on Interactive TV.
  • Founding Creative Director, game publisher 7th Level. Designed and produced the Monty Python CD-ROM series, the most successful comedy title ever published for the personal computer.
  • Creative Director, MTV: Music Television. Planned the programming and positioning for the pop culture TV channel in more than 30 countries worldwide.

Robert Tercek is a faculty member at the University of Southern California. He is a founding member of the Academy of Television Arts & Sciences’ Interactive Media Executive Committee and he is the founding chairman of the Game Developer Conference’s mobile symposium.