“Decoding Design” Dialog with Three Great Designers at the Ford Motor Company

In June 2014 I was invited to serve as the moderator and host of a panel discussion at the Ford Motor Company’s design center in Dearborn, Michigan.    I was joined by three gifted designers at the peak of their craft:   Moray Callum, Ford’s VP of Design, Gadi Amit of New Deal Design who designed the Lytro camera, the Fitbit wearable fitness tracker, and the Project Ara modular smart phone;  and Jane McGonigal, the game designer and author of the bestselling book “Reality is Broken”.   It was a lively discussion.

I was particularly interested in the concept of designing experiences that span both the real tangible world and the digital environment.