July 29th, 2008 • Posted in Creative Process
What’s the best way to harness the collective creativity of the entire group of people in your company?
The typical brainstorming session is a bust. People consider brainstorming a waste of time, or a dead end, or a pointless battle, or a rubber stamp for some executive’s idea. One of the primary results of the typical brainstorming session is jaded employees. Surely we can do better!
I recently spent a weekend in a workshop focused on providing attendees with new skills for collaboration on creative projects. The event was presented by Humantific, the people who have created the NextD movement, and it was hosted at the offices of Martha Stewart Omnimedia on the West Side of Manhattan. Continue Reading