I am thrilled about participating in TEDx Transmedia. I’ll be the final speaker there at the end of the day. They have a stellar lineup of speakers, all exploring the future potential for media. It’s happening in Rome on September 28.
Below I’ve posted a preview interview that I did for the event. Personally I find the word “transmedia” inelegant, like new media in drag, but I am a big fan of innovation in television. I am looking forward to seeing some amazing things in Rome.
TEDxTransmedia (TXT): Hi Robert, please can you give a brief overview of your relationship with Transmedia? What do you think of the term?
Robert Tercek (RT): The word “transmedia” may not beautiful, but the concept is deeply appealing. Continue Reading
In my previous post, I shared the first half of the transcript for my opening keynote speech about the future of television at the PrimeTime conference in Ottawa in March. Below you will find the text for the second half of the complete transcript for my speech. This section focuses on Facebook’s impact on social media, Google’s impressive collection of video properties, and it concludes with speculation about how the future media landscape will be controlled. The final section includes a quick survey of the amazing diversity of original video content on digital platforms. Enjoy.
On Thursday, March 1, 2012, I gave the opening keynote speech at the CMPA’s PrimeTime conference in Ottawa. My topic was the future of the television. This talk examines the disruption of the old television industry and the rapid emergence of an entirely new ecosystem for digital video.
This clip includes the full video of the speech. I’ve included the text transcript below.
[Topics: second-screen apps, social discovery, over-the-top video OTT, cord-cutting, disruption in cable TV and pay TV, the rise of the new ecosystem, the changes wrought by Facebook, Google, Apple, Amazon and other technology giants, and the Motorola acquisition by Google. Also includes discussion about Aereo, Boxee, and other new players.
At the recent MIPTV market in Cannes, I interviewed Philip DeBevoise, the co-founder of the super-hot online video startup Machinima. This Los Angeles-based company has experienced some incredible results in the past year. They reach a global audience of 166 million viewers and they serve more than 1.4 billion video views each month. That’s way bigger than any traditional TV channel.
I’ve known Phillip’s brother (and co-founder) Allen for more than a decade. We worked together in the mid-1990s on pioneering online narratives and some early interactive TV concepts. I’ve watched his progress at Machinima with great interest because it offers some useful insight into the dynamics of the new video business that will eventually encompass today’s television industry.
Here’s the video of my recent speech at TEDxMarin. The theme of the event was “Communication Revolution”. The organizers invited me to speak about the future of television, social media and personal storytelling.
TED talks are all about passion and ideas. The ideas that get me most excited these days don’t come from big corporations or even startup ventures. They tend to come from individuals who are working outside of the context of business entirely. I decided to focus my comments on four activists who are using media to tell stories that literally change the world. I find these people very inspiring. They are some of the 85 Creative Activists sponsored by the Creative Visions Foundation, where I have been involved on a volunteer basis.
There’s a predictable cycle in business, at least in the sectors of technology, media and telecommunications.
In the first part of the cycle, companies achieve success by introducing a new service that delights customers: call it the “Value Creation” phase. This is the phase when lots of customers sign up. Remember when you bought your first Windows computer, your first iPod, or your first smartphone? Chances are good that you made the switch at the exact same moment when millions of other people were migrating to these new gizmos, too. Everyone was attracted by a novel combination of utility, cool factor and the right price.
But over time, as the new product/service evolves into our daily habit, some companies are tempted to Continue Reading
My topic was “Coercion and Cooperation in the Second Century of Electronic Media.” And my message was that the architecture of a business determines how its creative energy is channeled. Fairfax Media kindly provided me the video, posted here. Continue Reading
At CES 2011, I gave the opening address to a gathering of executives from the storage industry. My talk, titled “Information Transformation”, provided examples and vivid metaphors to illustrate the size and scope of the massive change that is occurring right now. The volume of information generated by our society is so vast that it leaves most people numb: my goal was to reawaken the audience to the possibilities that lie ahead in this new era. Follow the link to to see the video. Continue Reading
“Never make forecasts, especially about the future.” Wise advice from Samuel Goldwyn. Which I am now about to ignore at my peril. Here’s my take on what to expect in 2010.
1. The Dawn of Ambient Awareness & Networked Consciousness
What happens when real-time status updates and news feeds are combined with GPS location data and context-aware computing? You may experience a new kind of awareness that leverages the perceptions and commentary of other people. You might call it collective intelligence. And it will make you smarter. Continue Reading
In October 2008, I was invited to give a talk at the 5D conference in Long Beach, CA. Here’s the clip.
I had a great time at 5D. I met terrific people, including brilliant speakers, visionary designers, committed event organizers and the director of the excellent contemporary art museum. I learned a great deal, and saw some brilliant examples of the future of TV. I’d recommend 5D to anyone who is interested in the future of mass media and digital media. Check the conference out at : www.5Dconference.com