THE RISE OF DIGITAL SERVICES
Every person in this audience of 5000 small business owners is keenly aware of the challenges presented by digital transformation. The question is: what are you planning to do about it? Keynote speaker Robert Tercek contends that every business today must design, launch and expand a digital service by unlocking the information value that is embedded in physical goods and traditional processes. Tercek, the award-winning author of Vaporized, offers lessons and tactics from the most successful startup businesses and consumer brands that are outmaneuvering larger, more established rivals by creating valuable ventures based purely on data assets and information services. As value migrates from physical products to intangible digital services, some firms are rewriting the rules that govern how society functions. In Tercek's view, the new rules are encoded in software, not written in legal tomes and lawbooks.
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