I am thrilled about participating in TEDx Transmedia. I’ll be the final speaker there at the end of the day. They have a stellar lineup of speakers, all exploring the future potential for media. It’s happening in Rome on September 28.
Below I’ve posted a preview interview that I did for the event. Personally I find the word “transmedia” inelegant, like new media in drag, but I am a big fan of innovation in television. I am looking forward to seeing some amazing things in Rome.
TEDxTransmedia (TXT): Hi Robert, please can you give a brief overview of your relationship with Transmedia? What do you think of the term?
Robert Tercek (RT): The word “transmedia” may not beautiful, but the concept is deeply appealing. Continue Reading
In my previous post, I shared the first half of the transcript for my opening keynote speech about the future of television at the PrimeTime conference in Ottawa in March. Below you will find the text for the second half of the complete transcript for my speech. This section focuses on Facebook’s impact on social media, Google’s impressive collection of video properties, and it concludes with speculation about how the future media landscape will be controlled. The final section includes a quick survey of the amazing diversity of original video content on digital platforms. Enjoy.
On Thursday, March 1, 2012, I gave the opening keynote speech at the CMPA’s PrimeTime conference in Ottawa. My topic was the future of the television. This talk examines the disruption of the old television industry and the rapid emergence of an entirely new ecosystem for digital video.
This clip includes the full video of the speech. I’ve included the text transcript below.
[Topics: second-screen apps, social discovery, over-the-top video OTT, cord-cutting, disruption in cable TV and pay TV, the rise of the new ecosystem, the changes wrought by Facebook, Google, Apple, Amazon and other technology giants, and the Motorola acquisition by Google. Also includes discussion about Aereo, Boxee, and other new players.
On Sunday afternoon, I recorded a “virtual” seminar for Michael Margolis‘s REINVENTION SUMMIT which starts tomorrow. This is the premier online conference for people who are redefining themselves and their careers by using storytelling techniques to reframe their own circumstances and the meaning of their lives.
My seminar is called “THE CHOICE”. It will be the closing session for the online conference, posted this coming Friday. In my usual style, I’ve crafted a Continue Reading
Here’s the video of my recent speech at TEDxMarin. The theme of the event was “Communication Revolution”. The organizers invited me to speak about the future of television, social media and personal storytelling.
TED talks are all about passion and ideas. The ideas that get me most excited these days don’t come from big corporations or even startup ventures. They tend to come from individuals who are working outside of the context of business entirely. I decided to focus my comments on four activists who are using media to tell stories that literally change the world. I find these people very inspiring. They are some of the 85 Creative Activists sponsored by the Creative Visions Foundation, where I have been involved on a volunteer basis.
In November 2010, I was invited to participate as a speaker and moderator at the Creativity World Forum in Oklahoma City. More than 2500 attendees, including hundreds of international delegates, attended the event. We participated in workshops, discussions, exhibitions, demonstrations.
I was the moderator of a discussion on the topic of Technology Aiding Creativity, and my guests were Pranav Mistry, the creator of Sixth Sense and other futuristic UIs, and Andrew Zolli, the impressario behind PopTech. Here’s the video of my opening remarks:
I chose to focus on three main points, to direct the audience’s attention to the way that technology can catalyze creative breakthroughs: giant scale, two-way dialog and the freedom of open platforms. The breathtaking pace of innovation on the web can be attributed to the fact that nobody needs to obtain permission from powerbrokers to gain access to scale, dialog and open platforms. That’s radically different from traditional mass media. And that’s why digital media grows so much faster than old media.
While visiting Vancouver for the Merging+Media conference, I was invited to appear on “Urban Rush” a lively daytime talk show about media and entertainment. The topic: how traditional media companies must chase their audiences as they migrate to new platforms. The proliferation of new devices and platforms makes this especially difficult for broadcasters who previously viewed the Web as a marketing mechanism to drive audience back to television. That strategy is busted. Here’s the clip:
My topic was “Coercion and Cooperation in the Second Century of Electronic Media.” And my message was that the architecture of a business determines how its creative energy is channeled. Fairfax Media kindly provided me the video, posted here. Continue Reading
At CES 2011, I gave the opening address to a gathering of executives from the storage industry. My talk, titled “Information Transformation”, provided examples and vivid metaphors to illustrate the size and scope of the massive change that is occurring right now. The volume of information generated by our society is so vast that it leaves most people numb: my goal was to reawaken the audience to the possibilities that lie ahead in this new era. Follow the link to to see the video. Continue Reading
Today I will make an address at the Digital Directions conference, presented by Fairfax Digital in Sydney, Australia. My comments will focus on the collision between two distinctly different environments for innovation in the digital domain: closed and open systems. Or, as I prefer to think of them, the architecture of coercion and the architecture of cooperation.
I am inspired by a quotation from Ludwig Mies van der Rohe: “Architecture is the will of the age conceived in spatial terms.” Mies was referring to the radically re-conceived conventions of physical buildings in the post war era: but his comment provides a useful metaphor for the dynamic tension between open and closed platforms in the digital media environment.
Internet companies and web visionaries sometimes take for granted the open architecture of the Web: open standards, open source software, open platforms and open APIs. This openness makes possible the blistering rate of innovation and the intense competition that characterizes the Web.
But the history of the first century of electronic mass media is a story of closed systems, proprietary platforms, private infrastructure. As cable TV pioneer John Malone observed, a closed garden is the best way to maximize revenue that has ever been devised.
And therefore, it’s a safe bet that the old giants from traditional media to do everything they possibly can to rebuild their closed systems on the Internet. The collision between new media and old media on the Web can be interpreted as a clash between two architectures. I created this chart to illustrate how the two competing architectures shape the process of innovation.
Which architecture best expresses the will of our age?