The Internet Challenge to Television: Video of Robert Tercek’s guest appearance on Urban Rush

While visiting Vancouver for the Merging+Media conference, I was invited to appear on “Urban Rush” a lively daytime talk show about media and entertainment.   The topic:  how traditional media companies must chase their audiences as they migrate to new platforms.   The proliferation of new devices and platforms makes this especially difficult for broadcasters who previously viewed the Web as a marketing mechanism to drive audience back to television.  That strategy is busted.   Here’s the clip: