COLLABORATIVE CREATIVITY

Robert Tercek’s views on innovation in the digital domain

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Innovation in television? Look to the Web.

September 2nd, 2008 · 1 Comment · Conferences, Creative Process

Check out this useful comment by Mike Hale in today’s NYT heralding the arrival of original video series on the Web.  For too long, broadcasters have regarded the Web as a dumping ground for uninspired promotional content and lame marketing gimmicks for the regular broadcast schedule.  Recently, however, some TV networks are starting to take [...]

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Collaborative Creativity now on Australian TV

August 31st, 2008 · No Comments · Conferences, Creative Process

My speech at the Cross Media Lab in Melbourne was broadcast last week on ABC 2 in Australia.    The theme of this speech was “Collaborative Creativity”, which refers particularly to my passion for including the audience in the process of creating entertainment.    This is harder than it sounds.  I selected three examples from my personal [...]

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