COLLABORATIVE CREATIVITY

Robert Tercek’s views on innovation in the digital domain

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Innovation in television? Look to the Web.

September 2nd, 2008 · 1 Comment · Conferences, Creative Process

Check out this useful comment by Mike Hale in today’s NYT heralding the arrival of original video series on the Web.  For too long, broadcasters have regarded the Web as a dumping ground for uninspired promotional content and lame marketing gimmicks for the regular broadcast schedule.  Recently, however, some TV networks are starting to take [...]

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