Comments on: Why the future of video might not be the future of TV http://roberttercek.com/2009/11/02/why-the-future-of-video-might-not-be-the-future-of-tv/ Robert Tercek's views on innovation in the digital domain Wed, 18 Aug 2010 02:55:06 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Derek http://roberttercek.com/2009/11/02/why-the-future-of-video-might-not-be-the-future-of-tv/comment-page-1/#comment-212 Derek Tue, 13 Apr 2010 21:51:04 +0000 http://roberttercek.com/2009/11/02/why-the-future-of-video-might-not-be-the-future-of-tv/#comment-212 Did you catch this development? USA Today outsources new web section to Demand Media: http://adage.com/mediaworks/article?article_id=143168 Wow. Did you catch this development? USA Today outsources new web section to Demand Media:

http://adage.com/mediaworks/article?article_id=143168

Wow.

]]> By: George Patience http://roberttercek.com/2009/11/02/why-the-future-of-video-might-not-be-the-future-of-tv/comment-page-1/#comment-175 George Patience Sat, 28 Nov 2009 18:03:04 +0000 http://roberttercek.com/2009/11/02/why-the-future-of-video-might-not-be-the-future-of-tv/#comment-175 You didnt need a research firm to tell you that this was coming - and the truth of the matter, Media Quo keeps making the same mistakes, And the next great comedic tradgedy is just on the horizon...the iTV debacle should be a real doozy! You didnt need a research firm to tell you that this was coming – and the truth of the matter, Media Quo keeps making the same mistakes, And the next great comedic tradgedy is just on the horizon…the iTV debacle should be a real doozy!

]]> By: Derek http://roberttercek.com/2009/11/02/why-the-future-of-video-might-not-be-the-future-of-tv/comment-page-1/#comment-171 Derek Mon, 09 Nov 2009 06:08:40 +0000 http://roberttercek.com/2009/11/02/why-the-future-of-video-might-not-be-the-future-of-tv/#comment-171 When I worked at a certain digital media company, I had the opportunity to work on a very large scale UGC initiative. Our thinking was that the community would be able to generate all this amazing content (including online video) that they could share with others. It was all very Kum Ba Yah.... The reality is that we ended up with a lot of half-baked content that wasn't quite ready for prime time. We had to spend a lot of time reviewing and curating content before we served it up to the public. In the end, we had to turn to other media companies, publishers as well as internal departments to provide us with quality content that we could turn around and offer our user community. The lesson was clear: When consumers, visit "big media" sites (a la Disney, Yahoo!, Discovery or even YouTube) they expect to find professional and high quality content---not (just) UGC. After reading the article in WIRED, it's clear that Demand Media is the fast food of online video. You know that they are going to have what you're looking for, but you also know that the quality isn't that great. I think most consumers visiting Demand Media are looking for a quick solution for an immediate problem. IMO, the future of TV is a transmedia approach where online video, social networking, UGC, multimedia, ebooks, augmented reality apps, video/social games, and TV form a symbiotic relationship that work together to provide viewers with a more substantial and filling media experience. This collaborative ecosystem will also provide avenues for active participation through a variety of platforms --web, mobile, hand held social gaming or even (shock! awe!) ye olde TV. The reality is (apologies to Mr. Twain) that the death of TV has been greatly exaggerated. A recent Nielsen study found that TV consumption is way up, even for teens. Moreover, most people are not savvy enough to hook their computer to the TV and stream Hulu, Vevo or YouTube. Plus, who wants to watch Star Wars on a computer monitor? Okay. I could geek out on this topic for hours, so I'll stop here. Thanks for your insightful analysis and for directing my attention to this article and making me think more about the issues that it raises. Exciting times, eh?! When I worked at a certain digital media company, I had the opportunity to work on a very large scale UGC initiative. Our thinking was that the community would be able to generate all this amazing content (including online video) that they could share with others.

It was all very Kum Ba Yah….

The reality is that we ended up with a lot of half-baked content that wasn’t quite ready for prime time. We had to spend a lot of time reviewing and curating content before we served it up to the public.

In the end, we had to turn to other media companies, publishers as well as internal departments to provide us with quality content that we could turn around and offer our user community. The lesson was clear: When consumers, visit “big media” sites (a la Disney, Yahoo!, Discovery or even YouTube) they expect to find professional and high quality content—not (just) UGC.

After reading the article in WIRED, it’s clear that Demand Media is the fast food of online video. You know that they are going to have what you’re looking for, but you also know that the quality isn’t that great. I think most consumers visiting Demand Media are looking for a quick solution for an immediate problem.

IMO, the future of TV is a transmedia approach where online video, social networking, UGC, multimedia, ebooks, augmented reality apps, video/social games, and TV form a symbiotic relationship that work together to provide viewers with a more substantial and filling media experience.

This collaborative ecosystem will also provide avenues for active participation through a variety of platforms –web, mobile, hand held social gaming or even (shock! awe!) ye olde TV.

The reality is (apologies to Mr. Twain) that the death of TV has been greatly exaggerated. A recent Nielsen study found that TV consumption is way up, even for teens.

Moreover, most people are not savvy enough to hook their computer to the TV and stream Hulu, Vevo or YouTube. Plus, who wants to watch Star Wars on a computer monitor?

Okay. I could geek out on this topic for hours, so I’ll stop here. Thanks for your insightful analysis and for directing my attention to this article and making me think more about the issues that it raises.

Exciting times, eh?!

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