Comments on: Innovation in television? Look to the Web. http://roberttercek.com/2008/09/02/innovation-in-television-look-to-the-web/ Robert Tercek's views on innovation in the digital domain Sun, 06 May 2012 06:46:26 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Evolvingwheel http://roberttercek.com/2008/09/02/innovation-in-television-look-to-the-web/comment-page-1/#comment-21 Evolvingwheel Wed, 12 Nov 2008 16:07:11 +0000 http://roberttercek.com/?p=97#comment-21 Innumerable product placements within a property could be a great catalyst for web based user engagement if placed in a non-intrusive manner. For so long Youtube has been thinking that monetization goes against their viral proliferation of UGV.. and then HULU came and tried to test the model with premium content sponsored by adverts and pay-per-view (conventional model). Now what happened? Youtube is inclining towards a semi-HULU model with co-located brand adverts. Revenue generation being the ultimate driver, it almost feels that even the web distribution channel will incline towards the conventional monetization model. What would be interesting to check is how the web distribution channel leverages 1st screen model.... Innumerable product placements within a property could be a great catalyst for web based user engagement if placed in a non-intrusive manner.

For so long Youtube has been thinking that monetization goes against their viral proliferation of UGV.. and then HULU came and tried to test the model with premium content sponsored by adverts and pay-per-view (conventional model). Now what happened? Youtube is inclining towards a semi-HULU model with co-located brand adverts.

Revenue generation being the ultimate driver, it almost feels that even the web distribution channel will incline towards the conventional monetization model. What would be interesting to check is how the web distribution channel leverages 1st screen model….

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